Monday, May 16, 2011

Eaton's

677 Ste-Catherine Ouest?




Eatons...



























Better for shopping or enjoying a dinner on the 9th floor restaurant?


Timothy Eaton was one of Canadas greatest businessmen. He opened the first Eatons in Toronto, but later expanded to Montreal and Winnipeg.




In 1925, Timothy Eaton purchased the Goodwin's store on Ste-Catherine street in Montreal, and by 1927, he had converted it to a 6 story department store. In 1930, it was expanded to nine storys, the topwhich floor had the restaurant.























The restaurant and the hallway leading to it were done in the Art Deco style. The restaurant was a close replica of Mrs. Eaton's favorite transatlantic liner called Ile de France. For more about the restaurant, watch the National Film Boards movie Les Dames du 9e (The Ladies of the 9th Floor). The restaurant is now a registered historical site by the Government of Quebec.


























Eaton's had a large Mail Order service, and the catalog became an icon of Canadian culture. It allowed rural canadians to take advantage of the same prices that urban canadians enjoyed, and in turn, closed out many local monopolies. Some canadians even bought houses from the catalogue.



































Eaton's also sponsored the Eaton's Santa Clause Parade, from 1905 to 1982.






Eaton's (the chain that controlled almost %60 of department store sales in th 1930's) was put out of business when purchased by Sears. Sears tried to get their hands on the Montreal location, but were beat out by Les Ailes de la Mode.






Sears closed some stores, and sold some to the Bay, with the hopes of relaunching the brand in 2000. Their logo was changed






Never happened, and now the Montreal location is les Ailes de la Mode and the Eaton's Center.

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